Our Work Archive - PRGV Concept & Design

Strategy, concept and campaign for SUN cleaning products

prgv — Fri, 07 Mar 2025 00:52:39 +0000

SUN is a leading Caribbean detergent brand, so we were foaming with excitement when they engaged us to develop a strategy and campaign for 14 countries and islands. How could we put a fresh spin on their cleaning products? By looking at them from the perspective of their users, who appreciate SUN’s excellent quality and value for daily use: Every day is a SUNday!

For SUN users, cleaning is not necessarily a chore. Cleaning can be fun, a clean home is a source of joy, and SUN makes it easier and more affordable. We decided to dish out this positive message in an uplifting way with clean animations, bubbly beats, and a fresh female rapper.

Client CIC Suriname told us consumers and distributors across the region have received the campaign with overwhelming enthusiasm!

The true magic lies in teamwork. A huge shoutout to the incredible dream team!
Concept: Peter Reijmer and Bas Nuissl. Art direction: Peter Reijmer. Design & Animation: David de Bruijne. Music: Oscar Bor, Willem Blankenburgh. Copy: Willem Blankenburgh, Bas Nuissl. Vocals: Aïsha Lucas & Veanira Booy-Reed. SUN Team: Danielle Phang, Ratna Khedoe, Daphne Lie a Lien

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Branding and social media for Henry’s Gin

prgv — Fri, 15 Dec 2023 11:11:11 +0000

Henry’s Gin is the ﬁrst Gin developed in Curaçao. We have been closely involved in this process, from designing the logo and branding the product to setting up and maintaining the social media. Our vibrant working environment inspired us. Together with the catering industry in Pietermaai, we made videos with the most delicious cocktail recipes and created hilarious Gin Quotes. Cheers!

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Branding for Curaçao Medical Center

prgv — Fri, 15 Dec 2023 11:09:01 +0000

We are incredibly proud to have developed the logo and entire corporate identity for Curacao Medical Center. The logo is based on four circles that represent the perfect balance. It symbolizes balance, innovation, continuity, and improvement. It has an open look & feel that stands for transparency, and progressiveness, and openness. These are a few of the hospital’s core values. We made a C of the circles by opening the circle; this reﬂects the client’s openness towards their patients. They will always place the needs of the patients in the center with love & respect: Sirbi ku amor!

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Branding, website development and online marketing for Coral & Coco

prgv — Fri, 15 Dec 2023 11:00:43 +0000

Check it out – we’ve created the branding of a collection of websites for Coral & Coco, a vacation home rental agency! This digital haven brings together its ﬁnest brands and locations all around the island. It was challenging to connect the booking and payment system, but in the spirit of good vibes and teamwork, there’s nothing we can’t conquer! While continuously further developing the websites, we are also responsible for the online marketing with our sister company FromTheseClouds.

The magic is in the collaboration. Big shout out to the dream team:
Seán Ruiter & Zoran Ruttner – Coral & Coco, Bart Hoogervorst – Cut the Web, Carlos Ortega, Derk Pas – From these Clouds, Jasper van Geem – We Love Code, Jelle Batteram– Pux, Marc Verkade – VSI

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Strategy and content creation for Banco di Caribe

prgv — Fri, 15 Dec 2023 10:53:40 +0000

For Banco di Caribe’s 50th celebration, we had the honor of creating a 360 campaign for their products: mortgage, personal loan, car loan, and credit cards. Through these campaigns, Banco di Caribe wanted to celebrate with its current and potential customers by offering a competitive interest rate and offers during 2023. The Joy in Banking; Banco di Caribe.

The magic is in the collaboration. Big shout out to the dream team:
Juliette Virginie, Rachid Pietersz & Jetha Römer – Banco di Caribe, Charles Jansen – Fresku, Dave Mourillon – The Jingle Planet, Raiza Kibbelaar – Persuasive Communications, Reginald Römer, Robin Oosterling – Robin Photography, Ryan QD Navarro and his crew, and Willem Blankenburgh – De Schrijfkeizer.

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Rebranding and sponsoring for CliniClowns Curaçao

prgv — Fri, 15 Dec 2023 10:27:19 +0000

The non-proﬁt foundation CliniClown s has been active for 15 years in bringing a smile to the faces of children and older people during difﬁcult periods. After 15 years, it was an excellent moment for a rebranding. We are proud to say that we have backed these legends for a solid decade. Let’s keep spreading smiles and healing hearts: Join the CliniClowns happiness movement!

The magic is in the collaboration. Big shout out to the dream team:
Richard Dagelet, Marlous van Rooijen & Suhailly Clementina – CliniClowns. Jelle Batteram – PUX, Derk Pas – FromThese Clouds.

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