SUN is a leading Caribbean detergent brand, so we were foaming with excitement when they engaged us to develop a strategy and campaign for 14 countries and islands. How could we put a fresh spin on their cleaning products? By looking at them from the perspective of their users, who appreciate SUN’s excellent quality and value for daily use: Every day is a SUNday!
For SUN users, cleaning is not necessarily a chore. Cleaning can be fun, a clean home is a source of joy, and SUN makes it easier and more affordable. We decided to dish out this positive message in an uplifting way with clean animations, bubbly beats, and a fresh female rapper.
Client CIC Suriname told us consumers and distributors across the region have received the campaign with overwhelming enthusiasm!
The true magic lies in teamwork. A huge shoutout to the incredible dream team!
Concept: Peter Reijmer and Bas Nuissl. Art direction: Peter Reijmer. Design & Animation: David de Bruijne. Music: Oscar Bor, Willem Blankenburgh. Copy: Willem Blankenburgh, Bas Nuissl. Vocals: Aïsha Lucas & Veanira Booy-Reed. SUN Team: Danielle Phang, Ratna Khedoe, Daphne Lie a Lien
