Project description
Total rebranding for Lunchcafé De Dames.
Interior architect: Richard van Ginkel

Wall painting: Ilse Koster

Tailormade furniture: Tim “Hout van Jou”

What We Did
Project management, art direction, design,visual identity, internal & external exposure, indoor and outdoor branding.

The Challenge

Our Solution

Centrally located in Curaçao is the Promenade Shopping Center. Craving for a coffee/lunchroom shop, Rinat & Eldrith (founders) came up with the idea to start with their vibrant, laidback & hip concept called; De Dames (The Ladies). We were asked to create their branding from the start. The pilot concept was set in the color purple and had a simple branding style. Fast forward 4 years, a new challenge came along… It was time for an overhaul!

We came up with a creative visual concept where we can communicate throughout every moment, experience, emotion and campaign. We also wanted to change the indoor look and feel. That’s when we teamed up with interior architect Richard van Ginkel to merge our concept with his interior design knowledge. Working with scaffolding wood from ‘Hout van Jou’ makes the surrounding extra cozy and welcoming.

Coming from a logo, which we translated into branding the offline and online items, pepper & salt mills, fork and knives bags, wall painting, loyalty program (with our collaborating partner Stampwallet)…we strive, monitor and collaborate to be the best and that’s what makes this project rock solid. Before we forget… did we mention to try their club sandwich or their homemade carrot cake?… be sure you do!


Start at the beginning: create the perfect brandmark.

Brand elements

Salt mill label
Pepper mill label

Interior styling

Facebook Branding

So… How about lunch?

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